Swas is an architecture and lifestyle brand as well as a design studio
Swas/shwas .sanskrit. (n)(v) : Breathe, Vital Energy
The branding responded to the name chosen by the company and the spirit that it was to embody.  The clients were lead through a process of introspection and discovery guided by questionnaires and exercises.
 
We recognized how the different branches could work within an umbrealla brand instead.  This idea required an identity that was fluid as well as grounded.  The details of the marks were carefully considered since it has to be applied onto different types materials, such as wood, metal and cloth. 
Logotype development process

Rubric
The Poetics of Fragility
Logo Design
KHOJ
TAL
Explorations in Form
Compile Blog
Wipro Winsights
The Stack
AJ+ News Graphics
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